As much as I immerse myself personally and professionally into the word of classic cars, I can’t escape the world of moderns purely and simply because I work and socialise with a number of ardent petrolheads. Even if I didn’t, the national news would keep them at the forefront of my mind – not least through stories such as the recent high profile and slightly disrupted unveiling of the Tesla Cybertruck. Part of my wonders if the styling and the non bulletproof windows were in fact clever PR ruses – and yet the styling at least is exactly what the electric car movement needs. I know, it looks like a Transformer designed by a triangle fan at the age of four. But it’s different, revolutionary just like the Citroen DS was in 1955.
It has overshadowed the launch of the newest British electric vehicle, too – one which sadly shows just what is wrong with automotive design at present, and highlights why the Cybertruck is so good. The Morris Commercial JE has brought back a name long consigned to the history books; defunct since the dear old Metro. Its carbon fibre construction means it’s light, and that means that more of its power can be transferred to its payload. And in a white photo studio as a CAD-esque mockup, it looked truly brilliant. A reimagining of history we could al get behind.
The problem is, Morris also released a video showing it driving innocently around the Cotswolds. And plonked squarely into reality, that retro vibe isn’t Cool Britannia like the MINI was, or even Brit Retro like the Rover 75. It’s comical, cartoonish, and frankly silly. Worse still, they want to charge sixty thousand pounds for the privilege. That means that two Morris JEs can be bought for the same price as three larger, more practical, electric Transits.
Let’s be honest. The target market for this thing isn’t me. It’s the coffee machine brigade you see on street corners in all fashionable cities and at all events in high society. The idea behind the JE is thatit’s the perfect green solution to those who will soon be crippled by emissions taxes on modified H-Vans. Harrods might buy a coupe too, in the spirit of Rule Britannia, and the Dorchester Hotel might have one in which to collect its supplies.
But why does it have to be so expensive? And why does it have to be quite so cloyingly retro. Because there is a solution out there for those who want an environmentally friendly retro van. EV Liberty in America has just completed conversion of a VW Samba bus – replacing the flat four with an electric motor. They’re not alone, with companies in the UK including RHEL and Electric Classic Cars offering the opportunity to convert anything from a Reliant Robin to a Rolls Royce to smooth, silent, green power. Imagine how useful a MK1 Transit with Tesla power might be – or how fun a Ford Thames or Austin J4 might be as a coffee bus with petrol-free propulsion? The cost of buying and converting something that isn’t pseudo-retro, but is the real thing, is likely to be far less than the cost of the JE. And it’s relevant – a real piece of history rather than a CAD artist’s holiday through Jacob Rees Mogg’s imagination. If we must have the past evoked, let’s do it with the real thing and get these classic commercials used and enjoyed properly once again – make them into something that can continue to serve as intended well into the 21st century.
And if the idea of actually owning something old doesn’t do it for you, that brings us back to the Cybertruck. The future is supposed to be about new things, new tech, and the design of new tech should embrace the idea of a brave new world. The Cybertruck’s pentangular silhouette might be unusual and slightly scary now – but so was the Cord 810, so was the Citroen DS, so was the Ford Sierra. As times change, design can’t be allowed to stagnate. Convert a classic or drive the future – but pick a side and stick to it.
Retro design represents the worst of both. Classic cars are the custodians of our past. Their designs shouldn’t be hijacked for our future.